> For the complete documentation index, see [llms.txt](https://docs.elevateab.com/elevate-helpcenter/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.elevateab.com/elevate-helpcenter/analyze.md).

# ANALYZE

- [Experiment Reports](https://docs.elevateab.com/elevate-helpcenter/analyze/reports.md): Where to find the Elevate A/B Testing experiment report for your Shopify store, and links to its structure, metrics, and significance rules.
- [Reports Overview](https://docs.elevateab.com/elevate-helpcenter/analyze/reports/reports-overview.md): A tour of the Elevate A/B Testing experiment report: the Results, Raw Data, and Advanced Analytics tabs, plus segments and filters.
- [Experiment Metrics](https://docs.elevateab.com/elevate-helpcenter/analyze/reports/metrics.md): Definitions and formulas for every metric in Elevate A/B Testing experiment reports, from raw counts like visitors to rates like AOV.
- [Statistical Significance](https://docs.elevateab.com/elevate-helpcenter/analyze/reports/statistical-significance.md): How Elevate A/B Testing uses Bayesian statistics to call a winner, what each experiment status means, and when results are safe to act on.
- [How Elevate A/B Testing Tracks Data](https://docs.elevateab.com/elevate-helpcenter/analyze/tracking.md): How Elevate A/B Testing tracks Shopify visitors and orders without manual theme code, with links to the Liquid snippet and web pixel pages.
- [Liquid Snippet](https://docs.elevateab.com/elevate-helpcenter/analyze/tracking/liquid-snippet.md): What the Elevate A/B Testing Liquid snippet does in your Shopify theme, how it is added automatically, and what to check if it goes missing.
- [Web Pixel](https://docs.elevateab.com/elevate-helpcenter/analyze/tracking/web-pixel.md): How the Elevate A/B Testing web pixel tracks Shopify storefront events, what visitor data it collects and never stores, and how to check it.
- [What Cookies Does Elevate A/B Testing Set?](https://docs.elevateab.com/elevate-helpcenter/analyze/tracking/cookies-and-consent.md): Which cookies and storage keys Elevate A/B Testing sets on your Shopify store, and which ones wait for cookie consent when consent is required.
- [Visitor Attribution](https://docs.elevateab.com/elevate-helpcenter/analyze/tracking/visitor-attribution.md): How Elevate A/B Testing assigns Shopify visitors to variations, attributes their orders to an experiment, and handles cross-device visitors.
- [Anti-Flicker](https://docs.elevateab.com/elevate-helpcenter/analyze/tracking/anti-flicker.md): How Elevate A/B Testing stops the original Shopify page flashing before a variation loads, and what the script costs in page speed.
- [Analytics Discrepancies](https://docs.elevateab.com/elevate-helpcenter/analyze/tracking/analytics-discrepancies.md): Why Elevate A/B Testing visitor, order, and revenue numbers differ from Shopify Analytics and Google Analytics, and which source to trust.