> For the complete documentation index, see [llms.txt](https://docs.elevateab.com/elevate-helpcenter/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.elevateab.com/elevate-helpcenter/analyze/reports.md).

# Experiment Reports

Where to find the Elevate A/B Testing experiment report for your Shopify store, and links to its structure, metrics, and significance rules.

Every experiment in Elevate A/B Testing has its own report. It compares each variation against the control on your Shopify store, from visitors and conversion rate to revenue per visitor and profit, and shows when a result is ready to act on.

To open a report, go to **Experiments** in Elevate A/B Testing and select a running or completed experiment. Report data updates regularly while the experiment runs, so you can follow results in near real time.

### Pages in this section

| Page                                                                                        | What it covers                                                                                     |
| ------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------- |
| [Reports Overview](/elevate-helpcenter/analyze/reports/reports-overview.md)                 | Each tab of the report (Results, Raw Data, Advanced Analytics), plus segmentation and filters      |
| [Experiment Metrics](/elevate-helpcenter/analyze/reports/metrics.md)                        | How every metric in the report is defined and calculated                                           |
| [Statistical Significance](/elevate-helpcenter/analyze/reports/statistical-significance.md) | How Elevate A/B Testing decides a winner, what each status means, and when a result is safe to use |

### Use experiment results in your own tools

The read-only [External API](/elevate-helpcenter/developer-reference/external-api.md) returns the same experiment results for dashboards, data warehouses, and AI tools.