> For the complete documentation index, see [llms.txt](https://docs.elevateab.com/elevate-helpcenter/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.elevateab.com/elevate-helpcenter/experiment-setup.md).

# Experiment Setup

- [Experiment Lifecycle](https://docs.elevateab.com/elevate-helpcenter/experiment-setup/experiment-lifecycle.md): The five states an Elevate A/B Testing experiment moves through, what happens to traffic and data in each, and which actions are available at every stage.
- [Audience Targeting](https://docs.elevateab.com/elevate-helpcenter/experiment-setup/audience-targeting.md): Target Elevate A/B Testing experiments to specific visitors using quick selectors or the custom audience builder, which combines thirteen dimensions including Shopify Market, referring domain, and cus
- [Traffic Isolation](https://docs.elevateab.com/elevate-helpcenter/experiment-setup/traffic-isolation.md): Traffic isolation is Elevate A/B Testing's mutual exclusivity control. It limits what share of eligible traffic enters an experiment and guarantees a visitor is never in two isolated experiments at on
- [COGS](https://docs.elevateab.com/elevate-helpcenter/experiment-setup/cogs.md): Set up COGS in Elevate A/B Testing so your experiment reports show profit alongside revenue, including variant costs, quantity breaks, and fees.
- [Custom Events](https://docs.elevateab.com/elevate-helpcenter/experiment-setup/custom-events.md): Track any action on your store as a goal metric in Elevate A/B Testing, using a custom event snippet you add to your theme and validate before launching.
- [Ending an Experiment](https://docs.elevateab.com/elevate-helpcenter/experiment-setup/ending-an-experiment.md): End an Elevate A/B Testing experiment, decide whether the result is safe to act on, apply the winning variation for your experiment type, and complete the cleanup that keeps your store consistent afte