> For the complete documentation index, see [llms.txt](https://docs.elevateab.com/elevate-helpcenter/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.elevateab.com/elevate-helpcenter/getting-started/setup-and-installation.md). # Setup & Installation Getting started with Elevate takes just a few minutes. This page covers what happens when you install the app, the onboarding process, and what Elevate sets up automatically behind the scenes. *** ### Installing Elevate Install Elevate from the [Shopify App Store](https://apps.shopify.com/elevate-ab-testing). The installation process follows Shopify's standard app authorization flow: 1. Click **Install** on the app listing 2. Review and approve the requested permissions 3. You're redirected to the Elevate app inside your Shopify admin That's it — no manual code editing, no theme modifications, and no developer needed. *** ### What Elevate Sets Up Automatically During installation, Elevate configures several things behind the scenes so you don't have to: | Component | What It Does | Manual Action Required? | | ------------------- | ----------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------- | | **Liquid Snippet** | Added to your theme's `` section. Handles experiment delivery and visitor assignment. | No — installed automatically | | **Web Pixel** | Shopify's tracking extension for capturing visitor events (page views, add to carts, checkouts, purchases). | No — installed automatically | | **Metafields** | Stores experiment configuration data that the Liquid Snippet reads. | No — managed automatically | | **Theme Extension** | Handles price changes, image swaps, and content modifications on the storefront. Required for certain test types. | No — installed with the app. May need to be enabled for specific test types. | If you switch themes later, the Liquid Snippet is automatically reinstalled when you open the app or launch an experiment. See [Liquid Snippet](/elevate-helpcenter/analyze/tracking/liquid-snippet.md) for details. *** ### Onboarding After installing, you'll be guided through a short onboarding flow: 1. **Personal Info** — Your name, email, and how you heard about Elevate 2. **Your Role** — Whether you're a store owner, marketer, developer, agency, or CRO specialist 3. **Test Types** — What types of experiments you're interested in running This takes about a minute and helps us tailor your experience. Once completed, you're taken to your dashboard and can start creating experiments immediately. *** ### Permissions Elevate requests the following Shopify permissions during installation: * **Read/write theme files** — To install and manage the Liquid Snippet * **Read products** — To display your product catalog for price and image experiments * **Read/write metafields** — To store experiment configuration data * **Read orders** — To attribute orders to experiment variations Some experiment types require additional permissions that are requested when needed: * **Shipping experiments** — Requires `read_shipping` and `write_shipping` permissions, plus carrier-calculated rates on your Shopify plan * **Checkout experiments** — Requires Shopify Plus for checkout extension access *** ### Theme Extension The Elevate theme extension is a Shopify app extension that applies changes to your storefront — price modifications, image swaps, content changes, and checkout elements. It's installed with the app but may need to be **enabled** in your theme settings for certain experiment types. If you see a prompt to enable the theme extension when creating an experiment, follow the instructions in the app. This is a one-time step per theme. Test types that require the theme extension: * Native price testing (Shopify Plus) * Product image testing * Visual editor testing * Custom code testing * Checkout testing Test types that don't require it: * Price testing with duplicate products * Page testing * Split URL testing * Theme testing * Shipping testing *** ### Verifying Your Setup To confirm everything is installed correctly: 1. **Liquid Snippet** — Go to **Online Store → Themes → Edit Code** and check that `elevateab.liquid` exists in the `snippets/` folder, and that `{% render 'elevateab' %}` appears near the top of `layout/theme.liquid` 2. **Web Pixel** — Go to **Settings → Customer Events** in your Shopify admin and verify the Elevate web pixel is listed 3. **Theme Extension** — Go to **Online Store → Themes → Customize** and check that the Elevate extension is visible in the app embeds section If anything is missing, simply open the Elevate app — it will automatically detect and reinstall missing components. *** ### Manually Adding the Elevate Script In almost all cases, the Liquid Snippet is installed automatically, and you won't need to do this. But if the automatic install didn't take (e.g. a custom theme setup, a migration, or the app's write access to theme files was revoked), you can add it yourself. **File:** `snippets/elevateab.liquid` Create this file in your theme's `snippets/` folder with the following code: ```liquid {%- if content_for_header contains "elevateab.app" -%} {%- unless request.design_mode -%} {{ shop.metafields.elevateab.redirect.value }} {%- endunless -%} {%- endif -%} ``` Then, render it near the top of `layout/theme.liquid` (inside the `` section, before other scripts that might depend on `window.eab_data`): ```liquid {% render 'elevateab' %} ``` Once both are in place, you can verify the installation using the steps in [Verifying Your Setup](https://markdownlivepreview.com/#verifying-your-setup) above. *** ### Next Steps Once installed, you're ready to create your first experiment: * [Price Testing](/elevate-helpcenter/price-testing/price-testing-getting-started.md) — Test different price points * [Page Testing](/elevate-helpcenter/page-testing/page-testing-getting-started.md) — Test different page layouts * [Split URL Testing](/elevate-helpcenter/split-url-testing/split-url-testing-getting-started.md) — Compare different pages against each other Or explore the [Introduction](/elevate-helpcenter/getting-started/introduction.md) for a full overview of everything Elevate can do.