# Setup & Installation Getting started with Elevate takes just a few minutes. This page covers what happens when you install the app, the onboarding process, and what Elevate sets up automatically behind the scenes. *** ### Installing Elevate Install Elevate from the [Shopify App Store](https://apps.shopify.com/elevate-ab-testing). The installation process follows Shopify's standard app authorization flow: 1. Click **Install** on the app listing 2. Review and approve the requested permissions 3. You're redirected to the Elevate app inside your Shopify admin That's it — no manual code editing, no theme modifications, and no developer needed. *** ### What Elevate Sets Up Automatically During installation, Elevate configures several things behind the scenes so you don't have to: | Component | What It Does | Manual Action Required? | | ------------------- | ----------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------- | | **Liquid Snippet** | Added to your theme's `` section. Handles experiment delivery and visitor assignment. | No — installed automatically | | **Web Pixel** | Shopify's tracking extension for capturing visitor events (page views, add to carts, checkouts, purchases). | No — installed automatically | | **Metafields** | Stores experiment configuration data that the Liquid Snippet reads. | No — managed automatically | | **Theme Extension** | Handles price changes, image swaps, and content modifications on the storefront. Required for certain test types. | No — installed with the app. May need to be enabled for specific test types. | If you switch themes later, the Liquid Snippet is automatically reinstalled when you open the app or launch an experiment. See [Liquid Snippet](/elevate-helpcenter/analyze/tracking/liquid-snippet.md) for details. *** ### Onboarding After installing, you'll be guided through a short onboarding flow: 1. **Personal Info** — Your name, email, and how you heard about Elevate 2. **Your Role** — Whether you're a store owner, marketer, developer, agency, or CRO specialist 3. **Test Types** — What types of experiments you're interested in running This takes about a minute and helps us tailor your experience. Once completed, you're taken to your dashboard and can start creating experiments immediately. *** ### Permissions Elevate requests the following Shopify permissions during installation: * **Read/write theme files** — To install and manage the Liquid Snippet * **Read products** — To display your product catalog for price and image experiments * **Read/write metafields** — To store experiment configuration data * **Read orders** — To attribute orders to experiment variations Some experiment types require additional permissions that are requested when needed: * **Shipping experiments** — Requires `read_shipping` and `write_shipping` permissions, plus carrier-calculated rates on your Shopify plan * **Checkout experiments** — Requires Shopify Plus for checkout extension access *** ### Theme Extension The Elevate theme extension is a Shopify app extension that applies changes to your storefront — price modifications, image swaps, content changes, and checkout elements. It's installed with the app but may need to be **enabled** in your theme settings for certain experiment types. If you see a prompt to enable the theme extension when creating an experiment, follow the instructions in the app. This is a one-time step per theme. Test types that require the theme extension: * Native price testing (Shopify Plus) * Product image testing * Visual editor testing * Custom code testing * Checkout testing Test types that don't require it: * Price testing with duplicate products * Page testing * Split URL testing * Theme testing * Shipping testing *** ### Verifying Your Setup To confirm everything is installed correctly: 1. **Liquid Snippet** — Go to **Online Store → Themes → Edit Code** and check that `elevateab.liquid` exists in the `snippets/` folder, and that `{% render 'elevateab' %}` appears near the top of `layout/theme.liquid` 2. **Web Pixel** — Go to **Settings → Customer Events** in your Shopify admin and verify the Elevate web pixel is listed 3. **Theme Extension** — Go to **Online Store → Themes → Customize** and check that the Elevate extension is visible in the app embeds section If anything is missing, simply open the Elevate app — it will automatically detect and reinstall missing components. *** ### Next Steps Once installed, you're ready to create your first experiment: * [Price Testing](/elevate-helpcenter/price-testing/price-testing-getting-started.md) — Test different price points * [Page Testing](/elevate-helpcenter/page-testing/page-testing-getting-started.md) — Test different page layouts * [Split URL Testing](/elevate-helpcenter/split-url-testing/split-url-testing-getting-started.md) — Compare different pages against each other Or explore the [Introduction](/elevate-helpcenter/getting-started/introduction.md) for a full overview of everything Elevate can do. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.elevateab.com/elevate-helpcenter/getting-started/setup-and-installation.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.