# Product Testing - Getting Started

Product testing lets you compare entirely different versions of a product side-by-side. Instead of changing just one attribute, you create a duplicate product with whatever variations you want — different price, title, description, images, bundles, offers — and Elevate splits traffic between the original and the duplicate so you can measure which version performs better.

This is the right approach when you want to test a complete alternative offer, not just a single attribute.

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### How It Works

1. You create a duplicate of your product and modify it however you want — change the price, swap images, rewrite the description, bundle it differently
2. Elevate splits visitors — some see the original, others see the duplicate
3. Elevate tracks conversions, revenue, and other metrics for each group
4. Once enough data is collected, the statistical model identifies the winning version

Because this method uses separate products, there's some additional setup involved — copying reviews, syncing third-party apps, and going through an initial Elevate review. After the first time, the process gets faster.

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### When to Use Product Testing vs. Price Testing

|                         | Product Testing                                                | [Price Testing](https://docs.elevateab.com/elevate-helpcenter/price-testing/price-testing-getting-started) |
| ----------------------- | -------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------- |
| **What you can change** | Anything — price, title, description, images, variants, offers | Price only                                                                                                 |
| **Setup**               | Create a duplicate product, copy reviews, sync integrations    | Just enter test prices in Elevate                                                                          |
| **Product URLs**        | Separate URL for the duplicate                                 | Original URLs preserved                                                                                    |
| **Best for**            | Testing alternative offers, bundles, full product redesigns    | Pure price experiments                                                                                     |

If you only need to test prices, **start with** [**Price Testing**](https://docs.elevateab.com/elevate-helpcenter/price-testing/price-testing-getting-started) — it's much simpler. Use Product Testing when you need to test more than just the price.

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### Guides

| Guide                                                                                                                                  | Description                                    |
| -------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------- |
| [How to Create a Product Test](https://docs.elevateab.com/elevate-helpcenter/product-testing/how-to-create-a-product-test)             | Step-by-step setup for a single product test   |
| [Testing Multiple Products (Grouped)](https://docs.elevateab.com/elevate-helpcenter/product-testing/testing-multiple-products-grouped) | Test changes across several products at once   |
| [Product Testing with Subscriptions](https://docs.elevateab.com/elevate-helpcenter/product-testing/product-testing-with-subscriptions) | Setting up subscription apps for product tests |