Product Testing - Getting Started
Product testing lets you compare entirely different versions of a product side-by-side. Instead of changing just one attribute, you create a duplicate product with whatever variations you want — different price, title, description, images, bundles, offers — and Elevate splits traffic between the original and the duplicate so you can measure which version performs better.
This is the right approach when you want to test a complete alternative offer, not just a single attribute.
How It Works
You create a duplicate of your product and modify it however you want — change the price, swap images, rewrite the description, bundle it differently
Elevate splits visitors — some see the original, others see the duplicate
Elevate tracks conversions, revenue, and other metrics for each group
Once enough data is collected, the statistical model identifies the winning version
Because this method uses separate products, there's some additional setup involved — copying reviews, syncing third-party apps, and going through an initial Elevate review. After the first time, the process gets faster.
When to Use Product Testing vs. Price Testing
What you can change
Anything — price, title, description, images, variants, offers
Price only
Setup
Create a duplicate product, copy reviews, sync integrations
Just enter test prices in Elevate
Product URLs
Separate URL for the duplicate
Original URLs preserved
Best for
Testing alternative offers, bundles, full product redesigns
Pure price experiments
If you only need to test prices, start with Price Testing — it's much simpler. Use Product Testing when you need to test more than just the price.
Guides
Step-by-step setup for a single product test
Test changes across several products at once
Setting up subscription apps for product tests
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