Preview and QA a Split URL Experiment

Pre-launch checklist for split URL experiments in Elevate A/B Testing, covering redirect behaviour, URL matching, and tracking across pages.

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Work through this in Preview, before launching. A split URL experiment moves visitors between pages, so a misconfigured redirect sends real traffic to the wrong place.

Redirect check

Use a fresh incognito window for each check. A normal window may already hold an assignment.

Check	What passes
Control redirects	Landing on the control URL sends you to a variation
The redirect is clean	You are not left looking at the control page before it moves
Behavior matches your setting	If you chose Control URL only, going directly to a variation URL does not redirect. If you chose Redirect once, a second visit does not redirect.
Assignment is sticky	Returning lands you on the same page as before
Every variation is reachable	Check each variation, not only the first one you happened to get

URL matching check

Check	What passes
The control matches as intended	The URL you expect to trigger the experiment does trigger it
Parameters behave	Visit the control URL with a campaign parameter appended and confirm the experiment still runs
Nothing over matches	If you used Contains, Starts with, or Regex, visit pages that should be outside the experiment and confirm nothing happens
Multiple control URLs work	If the control holds several URLs, test each one

Over matching is the expensive failure here. A pattern broader than you intended will redirect visitors from pages you never meant to include, and it will look like the experiment is working.

Page check

Check	What passes
Both pages are finished	Control and every variation load correctly and completely
Mobile and desktop	Every page in the experiment renders correctly at both widths
Apps and widgets	Reviews, chat, upsells, and subscription selectors work on every page
The full path works	Add to cart and start checkout from the control and from every variation

Paid traffic check

If ads or emails point at any URL in this experiment, confirm the destination still behaves as your campaigns expect after the redirect, and that any conversion tracking on those pages still fires.

Tracking check

Check	What passes
Events arrive from every page	Visiting each URL in the experiment produces an event
Correct variation recorded	The event records the page you actually landed on
Add to cart is recorded	Adding a product from any page in the experiment produces an event

Experiment data is cached and refreshes every two hours. Select the refresh control next to Experiment Settings to pull live data.

Next steps

• Troubleshooting Split URL Experiments