> For the complete documentation index, see [llms.txt](https://docs.elevateab.com/elevate-helpcenter/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.elevateab.com/elevate-helpcenter/getting-started/introduction.md).

# Introduction

Elevate is an A/B testing and personalization platform for Shopify. It lets you run controlled experiments on your store — testing different prices, alternative product offers, page layouts, product images, shipping rates, checkout elements, themes, and more — so you can make data-backed decisions instead of guessing what works.

***

### What Can You Test?

Elevate supports a wide range of experiment types:

| Experiment Type                                                                                             | What It Tests                                                                                |
| ----------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------- |
| [Price Testing](/elevate-helpcenter/price-testing/price-testing-getting-started.md)                         | Different price points on your products                                                      |
| [Page Testing](/elevate-helpcenter/page-testing/page-testing-getting-started.md)                            | Different page templates and layouts                                                         |
| [Split URL Testing](/elevate-helpcenter/split-url-testing/split-url-testing-getting-started.md)             | Entirely different pages by redirecting visitors to separate URLs                            |
| [Product Testing](/elevate-helpcenter/product-testing/product-testing-getting-started.md)                   | Entirely different product offers — bundles, descriptions, images, full alternative versions |
| [Theme Testing](/elevate-helpcenter/theme-testing/theme-testing-getting-started.md)                         | Complete theme comparisons across your entire store                                          |
| [Shipping Testing](/elevate-helpcenter/shipping-testing/shipping-testing-getting-started.md)                | Different shipping rates, thresholds, and delivery options                                   |
| [Product Image Testing](/elevate-helpcenter/product-image-testing/product-image-testing-getting-started.md) | Different product photos and image ordering                                                  |
| [Checkout Testing](/elevate-helpcenter/checkout-testing/checkout-testing-getting-started.md)                | Checkout page elements like banners, testimonials, and trust badges (Shopify Plus)           |
| [Visual Editor Testing](/elevate-helpcenter/visual-editor-testing/visual-editor-testing-getting-started.md) | Targeted changes to text, images, and styles — no code required                              |
| [Custom Code Testing](/elevate-helpcenter/custom-code-testing/custom-code-testing-getting-started.md)       | Custom JavaScript and CSS changes                                                            |

You can also create [Personalizations](/elevate-helpcenter/personalizations/personalizations-getting-started.md) — targeted experiences delivered to specific visitor segments based on device, location, traffic source, and more.

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### How It Works

1. **Create an experiment** — Choose your test type, set up your variations, and define your goal metric
2. **Launch** — Elevate splits your traffic between variations and tracks visitor behavior automatically
3. **Analyze** — Monitor results in real time. Elevate's Bayesian statistical model tells you when a winner is identified.
4. **Act** — Apply the winning variation to your store, or roll it out as a personalization for a specific audience

Elevate handles the technical side — the [Liquid Snippet](/elevate-helpcenter/analyze/tracking/liquid-snippet.md) manages experiment delivery, the [Web Pixel](/elevate-helpcenter/analyze/tracking/web-pixel.md) tracks visitor behavior, and the statistical engine evaluates your results. No manual code or developer involvement is needed for most experiment types.

***

### Where to Start

**New to A/B testing?** Start with the Getting Started guide for the test type you're most interested in. Price testing and page testing are the most common starting points.

**Know what you want to test?** Jump directly to the relevant experiment type above.

**Looking for results help?** See the [Reports Overview](/elevate-helpcenter/analyze/reports/reports-overview.md) to understand your experiment data, or [Statistical Significance](/elevate-helpcenter/analyze/reports/statistical-significance.md) to learn when to trust your results.

**Have a question?** Check the [FAQ](/elevate-helpcenter/faq/frequently-asked-questions.md) or reach out to our [support team](/elevate-helpcenter/getting-started/help-and-support.md).

***

### Key Concepts

If you're new to Elevate, these pages cover the foundational concepts that apply across all experiment types:

* [Experiment Lifecycle](/elevate-helpcenter/experiment-setup/experiment-lifecycle.md) — How experiments move from Draft to Running to Done
* [Audience Targeting](/elevate-helpcenter/experiment-setup/audience-targeting.md) — Control which visitors see your experiment
* [Traffic Isolation](/elevate-helpcenter/experiment-setup/traffic-isolation.md) — Limit what percentage of traffic enters an experiment
* [Statistical Significance](/elevate-helpcenter/analyze/reports/statistical-significance.md) — How Elevate determines a winner
* [Ending an Experiment](/elevate-helpcenter/experiment-setup/ending-an-experiment.md) — What to do when your experiment is complete