# Introduction

Elevate is an A/B testing and personalization platform for Shopify. It lets you run controlled experiments on your store — testing different prices, page layouts, product images, shipping rates, checkout elements, themes, and more — so you can make data-backed decisions instead of guessing what works.

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### What Can You Test?

Elevate supports a wide range of experiment types:

| Experiment Type                                                                              | What It Tests                                                                      |
| -------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------- |
| [Price Testing](https://docs.elevateab.com/elevate-helpcenter/price-testing)                 | Different price points on your products                                            |
| [Page Testing](https://docs.elevateab.com/elevate-helpcenter/page-testing)                   | Different page templates and layouts                                               |
| [Split URL Testing](https://docs.elevateab.com/elevate-helpcenter/split-url-testing)         | Entirely different pages by redirecting visitors to separate URLs                  |
| [Theme Testing](https://docs.elevateab.com/elevate-helpcenter/theme-testing)                 | Complete theme comparisons across your entire store                                |
| [Shipping Testing](https://docs.elevateab.com/elevate-helpcenter/shipping-testing)           | Different shipping rates, thresholds, and delivery options                         |
| [Product Image Testing](https://docs.elevateab.com/elevate-helpcenter/product-image-testing) | Different product photos and image ordering                                        |
| [Checkout Testing](https://docs.elevateab.com/elevate-helpcenter/checkout-testing)           | Checkout page elements like banners, testimonials, and trust badges (Shopify Plus) |
| [Visual Editor Testing](https://docs.elevateab.com/elevate-helpcenter/visual-editor-testing) | Targeted changes to text, images, and styles — no code required                    |
| [Custom Code Testing](https://docs.elevateab.com/elevate-helpcenter/custom-code-testing)     | Custom JavaScript and CSS changes                                                  |

You can also create [Personalizations](https://docs.elevateab.com/elevate-helpcenter/personalizations) — targeted experiences delivered to specific visitor segments based on device, location, traffic source, and more.

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### How It Works

1. **Create an experiment** — Choose your test type, set up your variations, and define your goal metric
2. **Launch** — Elevate splits your traffic between variations and tracks visitor behavior automatically
3. **Analyze** — Monitor results in real time. Elevate's Bayesian statistical model tells you when a winner is identified.
4. **Act** — Apply the winning variation to your store, or roll it out as a personalization for a specific audience

Elevate handles the technical side — the [Liquid Snippet](https://docs.elevateab.com/elevate-helpcenter/analyze/tracking/liquid-snippet) manages experiment delivery, the [Web Pixel](https://docs.elevateab.com/elevate-helpcenter/analyze/tracking/web-pixel) tracks visitor behavior, and the statistical engine evaluates your results. No manual code or developer involvement is needed for most experiment types.

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### Where to Start

**New to A/B testing?** Start with the Getting Started guide for the test type you're most interested in. Price testing and page testing are the most common starting points.

**Know what you want to test?** Jump directly to the relevant experiment type above.

**Looking for results help?** See the [Reports Overview](https://docs.elevateab.com/elevate-helpcenter/analyze/reports/reports-overview) to understand your experiment data, or [Statistical Significance](https://docs.elevateab.com/elevate-helpcenter/analyze/reports/statistical-significance) to learn when to trust your results.

**Have a question?** Check the [FAQ](https://docs.elevateab.com/elevate-helpcenter/faq/frequently-asked-questions) or reach out to our [support team](https://docs.elevateab.com/elevate-helpcenter/getting-started/help-and-support).

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### Key Concepts

If you're new to Elevate, these pages cover the foundational concepts that apply across all experiment types:

* [Experiment Lifecycle](https://docs.elevateab.com/elevate-helpcenter/experiment-setup/experiment-lifecycle) — How experiments move from Draft to Running to Done
* [Audience Targeting](https://docs.elevateab.com/elevate-helpcenter/experiment-setup/audience-targeting) — Control which visitors see your experiment
* [Traffic Isolation](https://docs.elevateab.com/elevate-helpcenter/experiment-setup/traffic-isolation) — Limit what percentage of traffic enters an experiment
* [Statistical Significance](https://docs.elevateab.com/elevate-helpcenter/analyze/reports/statistical-significance) — How Elevate determines a winner
* [Ending an Experiment](https://docs.elevateab.com/elevate-helpcenter/experiment-setup/ending-an-experiment) — What to do when your experiment is complete