> For the complete documentation index, see [llms.txt](https://docs.elevateab.com/elevate-helpcenter/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.elevateab.com/elevate-helpcenter/getting-started/introduction.md). # Introduction Elevate A/B Testing is an A/B testing and personalization platform built for Shopify. It lets you run controlled experiments on your store, testing different prices, product offers, page layouts, images, shipping rates, checkout elements, and themes, so you can make decisions from data instead of guesswork. Everything runs on your live store. Elevate splits your traffic, tracks what each group does, and tells you which version performed better. *** ### What Can You Test? Find what you want to test, then open the experiment type that handles it. | What It Tests | Experiment Type | | --------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------- | | Different price points on your products | [Price Experiment](/elevate-helpcenter/price-testing/price-testing-overview.md) | | Page templates and layouts | [Page Experiment](/elevate-helpcenter/page-testing/page-testing-getting-started.md) | | Two entirely separate pages, at different URLs | [Split URL Experiment](/elevate-helpcenter/split-url-testing/split-url-testing-getting-started.md) | | A different product offer: bundles, descriptions, images, or a full alternative version | [Product Experiment](/elevate-helpcenter/product-testing/product-testing-getting-started.md) | | Your whole theme, across the entire store | [Theme Experiment](/elevate-helpcenter/theme-testing/theme-testing-overview.md) | | Shipping rates, thresholds, and delivery options | [Shipping Experiment](/elevate-helpcenter/shipping-testing/shipping-testing-getting-started.md) | | Product photos and the order they appear in | [Product Image Experiment](/elevate-helpcenter/product-image-testing/product-image-testing-getting-started.md) | | Checkout banners, bundles, testimonials, and trust badges (Shopify Plus) | [Checkout Experiment](/elevate-helpcenter/checkout-testing/checkout-testing-getting-started.md) | | Text, images, and styles, using our content editor. No code required. | [Content Experiment](/elevate-helpcenter/visual-editor-testing/visual-editor-testing-getting-started.md) | | Anything else, using your own JavaScript and CSS | [Custom Code Experiment](/elevate-helpcenter/custom-code-testing/custom-code-testing-getting-started.md) | ### Personalizations An experiment splits traffic to find a winner. A [Personalization](https://docs.elevateab.com/elevate-helpcenter/personalizations/personalizations-getting-started) does something different. It delivers a specific experience to a specific audience, continuously, with no winner to declare. Use it when you already know what a segment should see: member pricing, a region-specific landing page, or a campaign offer for paid traffic. | What you want to personalize | Personlization Type | | ----------------------------------------------- | -------------------------------- | | Prices, for a specific audience | Advanced Pricing Personalization | | Page layouts, banners, or content | Page Personalization | | Product titles, descriptions, or layouts | Product Personalization | | Where an audience lands | URL Redirects | | Which product images an audience sees | Product Image Personalization | | Content, images, or layout, with no code | Content Personalization | | Anything else, using your own CSS or JavaScript | Custom Code Personalization | | Checkout messaging and offers | Checkout Personalization | ### How It Works 1. **Create an experiment.** Choose your experiment type, set up your variations, and define your goal metric. 2. **Allocate traffic.** Decide how much traffic each variation receives. By default, traffic is split evenly. 3. **Launch.** Elevate serves the variations and tracks visitor behavior automatically. 4. **Analyze.** Monitor results in real time. Elevate's Bayesian statistical model tells you when a winner is identified. 5. **Act.** Apply the winning variation to your store, or roll it out as a Personalization for a specific audience. *** ### What Elevate handles for you You enable the Elevate app embed in your theme. There is no code to write and no snippet to paste. From there, Elevate manages delivery through a [Liquid snippet](https://docs.elevateab.com/elevate-helpcenter/analyze/tracking/liquid-snippet), tracks visitor behavior through a [Web Pixel](https://docs.elevateab.com/elevate-helpcenter/analyze/tracking/web-pixel), and evaluates results with its statistical engine. #### Does Elevate duplicate my products or pages? For most experiment types, no. | Creates a duplicate | Does not | | ----------------------------------------------------- | ----------------------------------------------------------------------------------------- | | Theme Experiment, Page Experiment, Product Experiment | Price, Content, Custom Code, Split URL, Shipping, Product Image, and Checkout Experiments | Where a duplicate is needed, Elevate creates and manages it for you, and removes it when the experiment ends. Price Experiments no longer require duplicate products on any Shopify plan. ### Where to start **New to Elevate A/B Testing?** Install the app, verify your installation, then create your first experiment. **Know what you want to test?** Go straight to the experiment type in the table above. **Need help reading results?** See [Reports Overview](https://docs.elevateab.com/elevate-helpcenter/analyze/reports/reports-overview) to understand your experiment data, or [Statistical Significance](https://docs.elevateab.com/elevate-helpcenter/analyze/reports/statistical-significance) to know when to trust it. **Have a question?** Check the [FAQ](https://docs.elevateab.com/elevate-helpcenter/faq/frequently-asked-questions) or contact [support](https://docs.elevateab.com/elevate-helpcenter/getting-started/help-and-support). ### Key concepts These apply across every experiment type: * [Experiment Lifecycle](https://docs.elevateab.com/elevate-helpcenter/experiment-setup/experiment-lifecycle): How an experiment moves through Draft, Preview, Running, Paused, and Done * [Audience Targeting](https://docs.elevateab.com/elevate-helpcenter/experiment-setup/audience-targeting): Control which visitors are eligible for your experiment * **Traffic Allocation**: Set how much traffic each variation receives * [Traffic Isolation](https://docs.elevateab.com/elevate-helpcenter/experiment-setup/traffic-isolation): Reserve a share of your traffic so those visitors join only this experiment. Off by default. * [Product Costs](https://docs.elevateab.com/elevate-helpcenter/experiment-setup/product-costs): Add cost data so Elevate can report profit alongside revenue * [Statistical Significance](https://docs.elevateab.com/elevate-helpcenter/analyze/reports/statistical-significance): How Elevate determines a winner * [Ending an Experiment](https://docs.elevateab.com/elevate-helpcenter/experiment-setup/ending-an-experiment): What to do when your experiment is complete