# Introduction Elevate is an A/B testing and personalization platform for Shopify. It lets you run controlled experiments on your store — testing different prices, alternative product offers, page layouts, product images, shipping rates, checkout elements, themes, and more — so you can make data-backed decisions instead of guessing what works. *** ### What Can You Test? Elevate supports a wide range of experiment types: | Experiment Type | What It Tests | | ---------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------- | | [Price Testing](https://docs.elevateab.com/elevate-helpcenter/price-testing) | Different price points on your products | | [Page Testing](https://docs.elevateab.com/elevate-helpcenter/page-testing) | Different page templates and layouts | | [Split URL Testing](https://docs.elevateab.com/elevate-helpcenter/split-url-testing) | Entirely different pages by redirecting visitors to separate URLs | | [Product Testing](https://docs.elevateab.com/elevate-helpcenter/product-testing/product-testing-getting-started) | Entirely different product offers — bundles, descriptions, images, full alternative versions | | [Theme Testing](https://docs.elevateab.com/elevate-helpcenter/theme-testing) | Complete theme comparisons across your entire store | | [Shipping Testing](https://docs.elevateab.com/elevate-helpcenter/shipping-testing) | Different shipping rates, thresholds, and delivery options | | [Product Image Testing](https://docs.elevateab.com/elevate-helpcenter/product-image-testing) | Different product photos and image ordering | | [Checkout Testing](https://docs.elevateab.com/elevate-helpcenter/checkout-testing) | Checkout page elements like banners, testimonials, and trust badges (Shopify Plus) | | [Visual Editor Testing](https://docs.elevateab.com/elevate-helpcenter/visual-editor-testing) | Targeted changes to text, images, and styles — no code required | | [Custom Code Testing](https://docs.elevateab.com/elevate-helpcenter/custom-code-testing) | Custom JavaScript and CSS changes | You can also create [Personalizations](https://docs.elevateab.com/elevate-helpcenter/personalizations) — targeted experiences delivered to specific visitor segments based on device, location, traffic source, and more. *** ### How It Works 1. **Create an experiment** — Choose your test type, set up your variations, and define your goal metric 2. **Launch** — Elevate splits your traffic between variations and tracks visitor behavior automatically 3. **Analyze** — Monitor results in real time. Elevate's Bayesian statistical model tells you when a winner is identified. 4. **Act** — Apply the winning variation to your store, or roll it out as a personalization for a specific audience Elevate handles the technical side — the [Liquid Snippet](https://docs.elevateab.com/elevate-helpcenter/analyze/tracking/liquid-snippet) manages experiment delivery, the [Web Pixel](https://docs.elevateab.com/elevate-helpcenter/analyze/tracking/web-pixel) tracks visitor behavior, and the statistical engine evaluates your results. No manual code or developer involvement is needed for most experiment types. *** ### Where to Start **New to A/B testing?** Start with the Getting Started guide for the test type you're most interested in. Price testing and page testing are the most common starting points. **Know what you want to test?** Jump directly to the relevant experiment type above. **Looking for results help?** See the [Reports Overview](https://docs.elevateab.com/elevate-helpcenter/analyze/reports/reports-overview) to understand your experiment data, or [Statistical Significance](https://docs.elevateab.com/elevate-helpcenter/analyze/reports/statistical-significance) to learn when to trust your results. **Have a question?** Check the [FAQ](https://docs.elevateab.com/elevate-helpcenter/faq/frequently-asked-questions) or reach out to our [support team](https://docs.elevateab.com/elevate-helpcenter/getting-started/help-and-support). *** ### Key Concepts If you're new to Elevate, these pages cover the foundational concepts that apply across all experiment types: * [Experiment Lifecycle](https://docs.elevateab.com/elevate-helpcenter/experiment-setup/experiment-lifecycle) — How experiments move from Draft to Running to Done * [Audience Targeting](https://docs.elevateab.com/elevate-helpcenter/experiment-setup/audience-targeting) — Control which visitors see your experiment * [Traffic Isolation](https://docs.elevateab.com/elevate-helpcenter/experiment-setup/traffic-isolation) — Limit what percentage of traffic enters an experiment * [Statistical Significance](https://docs.elevateab.com/elevate-helpcenter/analyze/reports/statistical-significance) — How Elevate determines a winner * [Ending an Experiment](https://docs.elevateab.com/elevate-helpcenter/experiment-setup/ending-an-experiment) — What to do when your experiment is complete --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.elevateab.com/elevate-helpcenter/getting-started/introduction.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.