Introduction
Elevate is an A/B testing and personalization platform for Shopify. It lets you run controlled experiments on your store — testing different prices, page layouts, product images, shipping rates, checkout elements, themes, and more — so you can make data-backed decisions instead of guessing what works.
What Can You Test?
Elevate supports a wide range of experiment types:
Different price points on your products
Different page templates and layouts
Entirely different pages by redirecting visitors to separate URLs
Complete theme comparisons across your entire store
Different shipping rates, thresholds, and delivery options
Different product photos and image ordering
Checkout page elements like banners, testimonials, and trust badges (Shopify Plus)
Targeted changes to text, images, and styles — no code required
Custom JavaScript and CSS changes
You can also create Personalizations — targeted experiences delivered to specific visitor segments based on device, location, traffic source, and more.
How It Works
Create an experiment — Choose your test type, set up your variations, and define your goal metric
Launch — Elevate splits your traffic between variations and tracks visitor behavior automatically
Analyze — Monitor results in real time. Elevate's Bayesian statistical model tells you when a winner is identified.
Act — Apply the winning variation to your store, or roll it out as a personalization for a specific audience
Elevate handles the technical side — the Liquid Snippet manages experiment delivery, the Web Pixel tracks visitor behavior, and the statistical engine evaluates your results. No manual code or developer involvement is needed for most experiment types.
Where to Start
New to A/B testing? Start with the Getting Started guide for the test type you're most interested in. Price testing and page testing are the most common starting points.
Know what you want to test? Jump directly to the relevant experiment type above.
Looking for results help? See the Reports Overview to understand your experiment data, or Statistical Significance to learn when to trust your results.
Have a question? Check the FAQ or reach out to our support team.
Key Concepts
If you're new to Elevate, these pages cover the foundational concepts that apply across all experiment types:
Experiment Lifecycle — How experiments move from Draft to Running to Done
Audience Targeting — Control which visitors see your experiment
Traffic Isolation — Limit what percentage of traffic enters an experiment
Statistical Significance — How Elevate determines a winner
Ending an Experiment — What to do when your experiment is complete
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