Split URL Testing - Getting Started

Learn how Split URL Testing can optimize your store's landing pages and custom experiences.

Split URL Testing lets you compare completely different pages by sending visitors to separate URLs and measuring which one converts better. This is perfect when you want to test major page changes, entirely different designs, or compare pages built on different platforms without affecting your main site.

What is Split URL Testing?

Split URL Testing sends your traffic to two or more different URLs so you can see which page performs better. Unlike regular A/B testing that changes elements on the same page, Split URL Testing compares entirely separate pages against each other. This works great for testing big changes like complete page redesigns, different landing page approaches, or even comparing your current page against one built with a different tool or platform. You get real conversion data to see which page actually drives more sales before making any permanent changes.