Theme Testing - Getting Started

Learn how Theme Testing can optimize your store's design and user experience.

Theme Testing lets you compare different Shopify themes by showing them to real visitors and measuring which one performs better. Instead of guessing whether a new theme will improve your store, you can test it against your current design with actual traffic and see the results in conversion rates, revenue, and user behavior.

What is Theme Testing?

Theme Testing splits your store traffic between your current published theme and an unpublished theme you want to test. Visitors are randomly assigned to see either design, and you can track which version drives more sales, engagement, and conversions. This is perfect for testing major design changes like complete theme redesigns, seasonal layouts, different navigation structures, or new themes you're considering purchasing. Rather than risking your revenue on a design change that might not work, you get real data on how your customers actually respond to different themes before making the switch permanent.