Shipping Testing - Getting Started

Learn how Shipping Testing can optimize your store’s shipping strategy.

What is Shipping Testing?

Elevate A/B Testing empowers you to experiment with different shipping rates, free shipping thresholds, and more to discover the most effective options for your business. Shipping Testing allows you to balance customer satisfaction with profitability. Whether you aim to reduce cart abandonment, increase average order value (AOV), or maximize conversion rates, finding the right shipping options is key to success.

How Does Shipping Testing Work?

Elevate integrates with Shopify’s Third-Party Carrier Service API to dynamically adjust shipping rates for each customer based on the test they’re part of. We help you test a variety of shipping setups—whether it’s changing rates, thresholds for free shipping, or offering different flat-rate options based on regions or products.

When you start a shipping test, Elevate will automatically adjust and manage your shipping rates for the duration of the experiment. The rates you select for testing will be automatically applied, ensuring each group of customers experiences the intended shipping strategy.

Plan Requirements for Shipping Tests

To use Elevate’s Shipping Testing features, your store must be on Shopify’s Advanced or Plus plans. If your store is on the standard Shopify plan, you can still access third-party carrier-calculated rates by either switching to an annual billing cycle or paying a monthly fee. For further details, you can reach out to Shopify Support or refer to Shopify's guide here.