Analytics Results Overview in Elevate A/B Testing

The Analytics Results tab in Elevate A/B Testing provides a comprehensive overview of your experiment's performance, offering insights into visitor interactions, conversion rates, revenue, and more. Here's a breakdown of the components that make up the Analytics Reporting Overview:

Percentage Complete

• Traffic-Based Progress: At the top of the page, you'll find the percentage completion of your experiment, calculated based on the traffic amount you specified as your goal for the experiment. This helps you understand how far along the experiment is in reaching its intended sample size.

Experiment Summary Table

The experiment summary table offers a concise overview of key metrics for each test variation up to the current point:

• Name: Displays the name of each test variation.

• Unique Visitors: The number of distinct visitors who have participated in the experiment.

• Total Revenue: The cumulative revenue generated from each variation.

• Revenue/Visitor: Calculated by dividing the total revenue by the number of unique visitors for each variation.

• Conversion Rate: The percentage of visitors who have completed a conversion goal out of the total visitors.

• Total Conversions: The total number of conversions achieved by each variation.

• Total Orders: The total number of orders placed through each test variation.

Line Chart of Data

Below the summary table, a line chart visualizes the experiment data, offering both daily and aggregate views:

• Daily View: Shows data points for each day, allowing you to observe daily performance trends.

• Aggregate View: Provides a cumulative view of data over time, helpful for understanding overall trends.

Various chart options are available to tailor the data visualization to your needs, including:

• Revenue Over Time: Tracks how revenue fluctuates throughout the experiment.

• Conversions Over Time: Monitors conversion numbers as the experiment progresses.

Top Metrics Cards

Further down, four cards display lists of top sources, entry pages, locations, and devices for your experiments:

• Top Sources: Identifies where your experiment traffic is coming from.

• Entry Pages: Shows which pages visitors are landing on when they enter the experiment.

• Locations: Highlights the geographic distribution of your visitors.

• Devices: Breaks down the devices used by visitors participating in the experiment.

Filter Functionality

To deepen your analysis, Elevate A/B Testing offers filters that allow you to refine the displayed data based on specific criteria:

• Variation Filtering: Isolate and analyze data for a particular test variation.

• Location Filtering: Focus your analysis on data from specific geographic locations.

• Source Filtering: Filter the data based on distinct traffic sources to understand their impact.

• Device Filtering: Segment data by the type of device used, providing insights into device-specific performance.

• Page Filtering: Examine data for specific pages within your experiment to gauge page-level performance.

• UTM Tags Filtering: Utilize UTM parameters to filter data, offering insights into the effectiveness of various marketing campaigns and channels.

This filtering functionality enables you to dissect your experiment's data more granely, providing actionable insights that can inform future optimization strategies. Whether you're looking to improve conversion rates, increase revenue, or enhance user engagement, the Analytics Reporting Overview equips you with the data you need to make informed decisions.