Elevate A/B Testing
  • Getting Started
    • Introduction
    • Help and Support
    • General
  • Price Testing
    • Price Testing - Getting Started
    • Price Testing - Guides
      • Price Testing - Duplicate Products
        • Theme Requirements for Product Price A/B Testing (Non-Shopify Plus)
        • Managing Duplicate Products
        • Product Price Test QA Checklist
        • Launching a Price Test
      • Price Testing - Shopify Plus
    • Price Testing with Subscriptions
      • Setting Up a Subscription Price Test with Recharge
      • Setting Up a Subscription Price Test (Other subscription apps)
    • Ending a Price Test
  • Page Testing
    • Page Testing - Getting Started
    • How to create a page experiment
    • Page Test QA Checklist
    • Shopify Translate & Adapt
  • SHIPPING TESTING
    • Shipping Testing - Getting Started
    • How to Create a Shipping Experiment
    • Shipping Test QA Checklist
    • How to Hide Cart Item Properties
  • Split URL Testing
    • Split URL Testing - Getting Started
    • How to create a split url experiment
  • PRODUCT IMAGE TESTING
    • Product Image Testing - Getting Started
    • How to create a product image experiment
  • Analytics
    • Analytics Results Tab Overview
    • Raw Data Overview
  • FAQ
    • General FAQ
    • Analytics FAQ
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On this page
  • Orders Per Test Variation
  • Experiment Events Table
  • Test History Timeline
  1. Analytics

Raw Data Overview

The Raw Data tab gives you access to the underlying information behind your experiment results, providing visibility into the specific customer interactions that drive your metrics. This section is designed to help you connect high-level performance indicators with actual user behavior.

Orders Per Test Variation

The Orders table shows you all purchases made during your test, organized by variation. Key features:

  • View by Variation: Use the tabs at the top to filter orders by test variation (A/B/C)

  • Complete Order Details: See order IDs, dates, amounts, and items purchased for each transaction

  • Direct Shopify Access: Click any order to jump straight to its detailed page in Shopify

  • Export Capability: Download the full Orders table as a CSV file for further analysis

This section helps you understand not just how many conversions happened, but exactly what customers purchased in each variation of your test.

Experiment Events Table

The Events table captures all user interactions throughout your test, showing exactly how visitors engage with each variation. Key features:

  • Complete Interaction Tracking: View all customer events including page views, add-to-carts, checkout starts, and purchases

  • Detailed Event Data: Each entry shows the event type, timestamp, and which test variation triggered it

  • User Journey Insights: Follow how visitors move through your site across different test variations

  • Export Functionality: Download the full Events table as a CSV for deeper analysis in your own tools

This detailed event tracking helps you understand precisely how customers interact with your test variations, revealing the "why" behind your conversion metrics.

Test History Timeline

  • A straightforward record showing when your test was created, started, updated, paused, or completed

  • Essential for understanding the experiment timeline when analyzing results

The timeline provides a clear chronological view that helps you track when changes occurred during your test, making it easier to correlate performance shifts with specific events.

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Last updated 1 month ago