Price Testing - Shopify Plus

This guide walks you through setting up and running a price test using Elevate specifically for Shopify Plus stores. With Plus capabilities, you can run price experiments directly on your products without creating duplicates, making the process even more streamlined.

Step 1: Create an Experiment

Begin by accessing your Elevate dashboard. From there, look for the 'Experiments' section in the main menu. Once you've found it, click on 'New Experiment' and select 'Price Experiment' from the available options to start your journey.

Step 2: Define Your Test

Every successful experiment starts with clear documentation. Give your experiment a descriptive name that helps you identify it at a glance, such as "Summer Collection Price Test" or "Holiday Bundle Pricing." While optional, we strongly recommend adding a detailed description explaining what you're testing and writing out your hypothesis. Your hypothesis should clearly state what outcome you expect and why you expect it. This documentation will prove invaluable when analyzing your results later.

Step 3: Select Product for Testing

Choose the product(s) you want to test from your store. As a Plus merchant, you can test price variations directly on the original product - no duplicates needed. This means less setup time and easier management of your product catalog.

Step 4: Set Price Variations

Define your price variations for testing using our convenient auto-fill feature. After selecting your products, you'll see an "Auto-fill" button that allows you to quickly apply price changes across all selected items. You can:

• Enter a fixed amount (e.g., increase all prices by $10)

• Set a percentage change (e.g., test a 15% increase)

• Apply rounded pricing rules (e.g., round to nearest .99)

This makes it easy to update multiple products at once while maintaining consistent pricing logic across your test. For example, if your current prices range from $50 to $200, you might use the auto-fill to test a 10% increase across all products simultaneously.

Each price variation will be shown to different segments of your traffic, and our system will track performance across all price points.

Step 5: Configure Traffic Distribution

By default, your traffic will be split evenly between your original product and the duplicate. For example, if you have two variations, each will get 50% of your traffic. You can adjust these percentages however you want - just make sure they add up to 100%.

Step 6: Set Your Experiment Goal

What do you want to measure? Pick a main goal that will determine your winning variant. You can choose from our recommended metrics: revenue per visitor, conversion rate, average order value, add-to-cart rate, or checkout start rate. Don't worry - we'll still track all other metrics for you, but your main goal helps us identify when your test has a clear winner.

Step 7: Add Audience Targeting (Optional)

Want to get more specific with who sees your test? You can target your audience based on their device type (mobile, desktop, tablet), location, traffic source, or whether they're new or returning visitors. For more advanced targeting, you can even use UTM parameters. Just remember this step is completely optional - you can run your test without any targeting if you want.

Step 8: Launch Your Experiment

With your setup complete, click 'Create Experiment' to move into the review phase. The system will perform initial checks to ensure everything is configured correctly before launch.

Step 9: Elevate Review

This is a crucial step where we ensure prices are consistently updated across your entire store. Your visitors won't encounter different prices for the same product anywhere. Just click the "Submit for review" button and our team will handle the configuration. Don't worry - this only needs to be done once and then you're set for all future price tests. If our team is online, this review process typically takes less than 10 minutes. If not, it will be handled as soon as someone is available, with a maximum wait time of 12 hours.

Step 10: Launch Your Experiment

Once our team has completed the review, you're ready to launch! Simply click the "Launch Experiment" button to begin testing your price variations. Your experiment will start collecting data immediately, and you can monitor the results in real-time through your dashboard.

Next Steps

Once your experiment is live, keep an eye on its performance through your dashboard. Let the experiment run until you have enough data to make confident decisions about your pricing.