Price Testing - Duplicate Products

This guide shows you exactly how to set up and run a price test using Elevate. We'll cover everything from creating your test to analyzing the results, so you can figure out what prices work best for your store.

Step 1: Create an Experiment

Begin by accessing your Elevate dashboard. From there, look for the 'Experiments' section in the main menu. Once you've found it, click on 'New Experiment' and select 'Price Experiment' from the available options to start your journey.

Step 2: Define Your Test

Every successful experiment starts with clear documentation. Give your experiment a descriptive name that helps you identify it at a glance, such as "Summer Collection Price Test" or "Holiday Bundle Pricing." While optional, we strongly recommend adding a detailed description explaining what you're testing and writing out your hypothesis. Your hypothesis should clearly state what outcome you expect and why you expect it. This documentation will prove invaluable when analyzing your results later.

Step 3: Select Product for Testing

Pick the product you want to test from your store. If you've already created a duplicate of this product before, you can just select it. If not, click the 'Duplicate Product' button to create an exact copy. Then just change the price on the duplicate to whatever you want to test. That's it - just make sure you only change the price and keep everything else the same so your test results are accurate.

Step 4: Allocate Traffic Percentages and Name Variations

By default, your traffic will be split evenly between your original product and the duplicate. For example, if you have two variations, each will get 50% of your traffic. You can adjust these percentages however you want - just make sure they add up to 100%.

Step 5: Set Your Experiment Goal

What do you want to measure? Pick a main goal that will determine your winning variant. You can choose from our recommended metrics: revenue per visitor, conversion rate, average order value, add-to-cart rate, or checkout start rate. Don't worry - we'll still track all other metrics for you, but your main goal helps us identify when your test has a clear winner.

Step 6: Add Audience Targeting (Optional)

Want to get more specific with who sees your test? You can target your audience based on their device type (mobile, desktop, tablet), location, traffic source, or whether they're new or returning visitors. For more advanced targeting, you can even use UTM parameters. Just remember this step is completely optional - you can run your test without any targeting if you want.

Step 7: Launch Your Experiment

With your setup complete, click 'Create Experiment' to move into the review phase. The system will perform initial checks to ensure everything is configured correctly before launch.

Step 8: Copy Reviews to Duplicate Products

Ensure you transfer any existing reviews from the original product to its duplicate. On the experiment review page within Elevate A/B Testing, we provide a text box containing the specific information you need to forward to your reviews application provider. They will assist in replicating the reviews onto the duplicate products, maintaining consistency and trustworthiness across your product pages.

Step 9: Sync Third-Party App Integrations

Ensure that all third-party app integrations, such as those for bulk purchases, subscription options, and others affecting the product page or product functionalities, are correctly set up with the duplicate products. This ensures that the experiment variations provide a consistent and seamless shopping experience, mirroring the original product setups.

Step 10: Elevate Review

This is a crucial step where we ensure prices are consistently updated across your entire store. Your visitors won't encounter different prices for the same product anywhere. Just click the "Submit for review" button and our team will handle the configuration. Don't worry - this only needs to be done once and then you're set for all future price tests. The review process typically takes between 2 to 12 hours.

Step 11: Conduct Quality Assurance (QA)

It's crucial to ensure that the duplicate product page mirrors the original, except for the intended changes. Conduct a thorough quality assurance (QA) check of the experiment to verify it's functioning as expected. Guidance on this process can be found in the provided QA documentation.

Next Steps

Once your experiment is live, keep an eye on its performance through your dashboard. Let the experiment run until you have enough data to make confident decisions about your pricing.